Canada's Largest Health Website Goes Social (B) Case Solution
PS was introduced in 1998 throughout the dot.com period, so it came before the social web period. PS had actually been Canada's largest customer health-related website considering that 2001, however Charmian Harvey, its CEO, recognized the website had to adjust if it was to stay effective in today's web 2.0 atmosphere, where social media guidelines. She understood that social functions would be main to the website's tactical advancement, so the case focuses on reviewing PS's existing social functions with those used by rivals.
This is just an excerpt. This case is about MARKETING
PUBLICATION DATE: June 01, 2017
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