Canada Goose is a Canadian maker of high-end winter outdoor garments. Currently available in 40 nations, the business 's chief executive officer (CEO) is contemplating entering the South Korean marketplace. Were Canada Goose to enter South Korea, the CEO understood that there were several problems that had to be resolved.
There were complex vendor issues, along with the CEO was likewise unsure about which particular style of coat to sell to the new customer groups. Those issues aside, the CEO also had to consider the way the current state of the business, both in Western Europe and North America, would affect the success of a full-scale foray into South Korea.
The CEO was excited for the opportunity for Canada Goose in South Korea, on how exactly to optimize growth while placing the brand as ardently as possible, but yet he was stymied.
PUBLICATION DATE: February 06, 2012 PRODUCT #: W11633-HCB-ENG
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