What happens when small iconic socially oriented businesses acquired by large corporations? This fusion creates significant opportunities to create business value and a significantly expanded social value, but they also create an unusually difficult problem, because the merging parties are often very different in philosophy and operating style, as well as to scale. This article discusses three examples of Ben and Jerry's acquisition by Unilever, Stonyfield Farm Groupe Danone, and Tom's of Maine by Colgate-find out what distinguishing merger process and analyze the elements critical to success. The paper provides suggestions on how other companies considering similar arrangements can best manage the process of courtship, to forge and execute effectively within the new merged entities. "Hide
by James E. Austin, Herman Leonard B Source: California Management Review 27 pages. Publication Date: November 1, 2008. Prod. #: CMR411-PDF-ENG
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