Corporate entrepreneurship (CE) approach is widely suggested for reputable companies to solve amplification- and economical operation-related problems that they encounter in exceptionally competitive business environments. Yet, relatively little empirical light was shed on practical CE strategy processes and the way in which they function in the everyday lives of organizations. The case study presented herein addresses this research problem by describing how one long-established firm in dire economic situation renewed its strategy, as linked by a dialogue with the organization’s managing director.
The analysis illustrate on the academic ideas of corporate entrepreneurship models and centers on the practical actions inside the strategic renewal procedure: What did the case firm actually do to compensate for falling employee turnover and also to enhance its longer-term status in the industry? The findings underscore the progressive, proactive and impermanent character of CE strategies; farther, they imply in order to successfully execute their CE strategies that companies need customers as well as other outside partners with business goals that are equally challenging.
PUBLICATION DATE: January 15, 2012 PRODUCT #: BH461-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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