Camper is one of the most famous brands in Spain. Throughout its 30-year history, Camper was known for his innovative design approach to outsourcing, manufacturing, and in-store design. In 2005, it is facing increasing competition from multinationals such as Nike. Explores how Camper led creativity and imagination to their business and management, can do to thrive in the future. "Hide
by Jordan Mitchell, Rama Velamuri Source: IESE 20 pages. Publication Date: February 7, 2007. Prod. #: IES180-PDF-ENG
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