In early 2008, Campbell's Soup Company (Campbell's), a global foods and beverages business, is experimenting with a brand new way of understanding the head of its consumer. The stagnation in the sales of its own soup goods provides the cause in the United States, its home market, where the soups class has become mature.
For decades, the business's focus in marketing research (MR) has been on tracking how the end users, having bought its soup products at the store, consume them at home. But now, it's fantastic on tracking the shoppers while they are cruising along the retail aisles. The business is planning to deploy the techniques of consumer neuroscience, a comparatively new area, in the regard.
PUBLICATION DATE: October 11, 2011 PRODUCT #: W11338-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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