Describes the engineering efforts in Campbell Soup Company for the development of microwave packages and products for the growing segment of the convenience. Focuses on the role of engineering services in the developing process of production, procurement and installation of equipment, and the process of getting up and running. Students should take into account not only the current state of the project, but also the future steps to be taken to complete the project successfully. Even more broadly, the role of engineering as a reactive service organization against the growing demand, which require the active strategic advantage through the organization should also be considered. Written from the point of view of the head of the engineering group Campbell Soup Company "Hide
by Stephen S. Kolesnik, Geoffrey K. Gill Source: Harvard Business School 23 pages. Publication Date: May 17, 1990. Prod. #: 690051-PDF-ENG
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