Director and the owner of a residential summer camp for kids comprehends the requirement to make some changes for the upcoming offseason.
His primary aim is to increase the number of campers. Especially, the August sessions promotion initiatives are needed to reinforce, a month when the camp experiences decreasing enrolment. He must make a few key choices including what to charge for absolutely any new merchandise offerings and which group to target, how to boost the camp sessions.
PUBLICATION DATE: March 08, 2012 PRODUCT #: W12780-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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