The case describes the cross cultural challenges experienced by a French market researcher employed to do an investment state report in Mauritania.
To gain the trust of the 'gatekeeper' for the information that he needs, the researcher has the opportunity to immerse himself in conventional culture by experiencing nomadic life in the desert. Forced by headquarters, though needing to be sensitive to local culture, he has to determine how far he is prepared to go to get the job done.
PUBLICATION DATE: April 22, 2016 PRODUCT #: IN1192-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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