The case describes the cross cultural challenges experienced by a French market researcher employed to do an investment country report in Mauritania.
To get the trust of the 'gatekeeper' of the advice he needs, he has the opportunity to immerse himself in conventional culture by experiencing nomadic life in the desert. Demanded by headquarters, yet needing to be sensitive to local culture, he has to determine how far he is prepared to go in order to get the job done.
PUBLICATION DATE: April 22, 2016 PRODUCT #: IN1191-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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