Cambridge Software Corp. must decide whether to provide multiple versions of the new software. The company has identified five segments of the software market and decide which, if any, of the three versions of the product (high end “commercial” version, the middle class, “commercial” version, and low-end “student” version) offer. The solution depends on the size of the various market segments, customer willingness to pay, and the cost of development and production of each of the three versions. “Hide
by Anirudh Dhebar Source: HBS Premier Case Collection 4 pages. Publication Date: 09 Oct 1990. Prod. #: 191072-PDF-ENG
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