Camair Co Case Study Analysis
Legal:
The airline industry in Cameroon has to comply with various laws and regulation sin relation to environmental protection, civil aviation laws, safety, security, and air transport and airport infrastructure. The regulatory bodies relevant to the industry includes Civil Aviation Authority and International civil aviation organization. (ICAO, 2020)
Key Insights regarding Nation Brand
Business Model:
The business model of the organization comprisesproviding air transport services to facilitate both domestic and international travelling passengers and freight. The organization provides airline services at competitive rates as the profitability of the organization reamed elusive. It provides services through five domestic routes that includes Douala Airport, Yaoundé Nsimalan, Garoua,Ngaoundere and Maroua’s Salak Airport.
Marketing Strategy:
The marketing strategy of the organization involves providing quality services, offering flight services to various international and domestic destinations whereas, the promotional strategy includes loyalty programs, special offers at discounted prices, providing various payment options to the customers, improved customer experience by offering inflight magazines and quality food services. (camair-co, 2020)
Competitive Analysis:
The major competitors of the organization includes Afric Aviation, South African Airways and Ethiopian Airlines. Intense competition was faced on the Douala-Libreville route where the competitors provided airline services four times a week as compared to three times weekly services provided by Camair Co.
Financial Support by government:
The airline core competitive advantage comprises provision of strong financial support by the Cameron Government which invested XOF22 billion in Camair-Co in 2010 that enabled the organization to increase its fleet size and operates five times in a week at the mots busiest route i.e. Douala to Paris.
Growth Strategy:
The growth strategy of the organization includes significant investments in aircraft fleets which will aid the organization in increasing its service capacity on the Paris GDC route. In addition, the growth strategy of the organization involves alliances and partnerships with various international countries that includes China, Turkey and Paris.
Recommendation:
Considering, the lack of technological and airport infrastructure in the region, political instability, low level of income, low literacy rate, it will be advised to Hult International business School to open a campus at Cameroon in order to educate the youth of the country, increase technological literacy in the region and hence, reduce poverty and unemployment.....................................
This is just a sample partical work. Please place the order on the website to get your own originally done case solution.
Related Case Solutions & Analyses:
CommonAngels (TM) (A)
The South Sea Company (A)
GenPharm International
Gillette Co. (A): Pressure for Change
Penelopes Personal Pocket Phones
Case Analysis: Crescent Pure
The Moral Compass: Values-Based Leadership at Infosys
Managing Across Culture (A): Cora Goes to Hungary
Business as Unusual: Managing Commercial Property in Distress
Southwest Airlines
