This is a Darden case study. Is "Fair Trade" really reasonable? This case analyzes history, the concept, and logistics of the Fair Trade movement, particularly for java. Fair Trade started as an effort to ensure farmers received reasonable compensation for credit and their crops when desired.
Fair Trade also provide opportunities to facilitate coffee growers learn best practices and sustainable farming systems (minimal damage to the environment, for example).) But Fair Trade had its critics, who asserted that retailers charged for Fair Trade products and that eventually the farmers did not benefit and pocketed the difference. This case analyze these troubles through the eyes of one coffee-drinker who has specifically elected her caffein site because of the Fair Trade designation.
PUBLICATION DATE: August 18, 2008 PRODUCT #: UV1173-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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