Caffebene: Master Brewer of Growth and Global Ambition Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Caffebene’s founding entrepreneur, Sun Kwon Kim, became successful in the highly competitively aggressive South Korean coffee industry dominated by American manufacturers. The case exemplifies Kim's strong business orientation and explains the uncommon decisive moves he has produced to distinguish Caffebene and achieve rapid growth. Ellie’s achievement in South Korea continues to fuel his worldwide aspiration and causes him and his administration staff to contemplate entering possibly China or the United States as the next target market. The case presents franchising along with matters applicable to entrepreneurship, including having a new retail concept, making and sustaining new market entry techniques, handling rapid growth, and competitive edge. Ellie is faced with a difficult remain-the-course vs. taking the easy way out when he experiences a leading slipup with Caffebene's flagship shop in the U.S. The talk should raise fundamental concerns about what created Caffebene effective in the first place, if these achievement factors are transferable to the US, and how Kim's strong business inclination changes his decision-making process. Unique details of the case contain (1) presents a rare narrative of an entrepreneurial service theory of Asian source trying to expand worldwide and enter the USA (many cases of this form are about businesses going the opposite direction); (2) describes the process of creating and improving a new retail concept in a highly competitive market; (3) explains schemes for stimulating and handling outstanding increase in a short time period; and (4) reveals pupils to Caffebene management's unorthodox idea process in the company's international expansion method.

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP.

PUBLICATION DATE: September 01, 2013 PRODUCT #: NA0215-PDF-ENG