After one year of operations, his two associates and a youthful entrepreneur must evaluate a choice which will change direction and the scope of their company, an on-line retail store that sells fair-trade coffee beans imported from a developing country.
An opportunity exists to market the product at a farmers' market in a sizable city. A lot of the details are worked out, but the associates must assess the financial feasibility for the business's second year of operations of the product before a final decision could be made. If the financials look favourable, the partners will carry on with the opportunity.
PUBLICATION DATE: March 20, 2013 PRODUCT #: W13075-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING