In late 2002, the global confectionery and beverage maker Cadbury Schweppes to decide whether or not to rely on the acquisition of Adams, underperforming gum company, which was put up for sale the pharmaceutical giant Pfizer. Considering the decision from a strategic point of view, (A) the case is a brief history of the two companies and traces the global confectionery industry, focusing on chocolate and chewing gum, and details of merger analysis solution. (B) cases are specifically identified in the relationship depth and allows the judge their viability. (C) and (D) the case of prisoners of history and update in case of problems facing the global confectionery leader in 2008. "Hide
by David J. Collis, Toby Stuart, Troy Smith Source: Harvard Business School 6 pages. Publication Date: Mar 07, 2008. Prod. #: 708455-PDF-ENG
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