In late 2002, worldwide confectionery and beverage maker Cadbury Schweppes had to decide whether to make an acquisition quote for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a tactical point of view, the (A) case offers short histories of the 2 business; traces the global confectionery market, focusing especially on chocolate and gum; and information the analysis of the merger choice.
The (B) case checks out the particular recognized synergies extensive and provides a chance to evaluate their practicality. The (C) and (D) cases conclude the narrative and inform the case with problems dealing with the global confectionery leader in 2008.
PUBLICATION DATE: March 07, 2008 PRODUCT #: 708S46-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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