In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether to make an acquisition bid for Adams, an underperforming gum firm which had been put up for sale by pharmaceutical giant Pfizer.
Analyzing the selection from a tactical standpoint, the (A) case provides brief histories of both firms; tracks the international confectionery sector, focusing especially on chocolate and gum; and details the analysis of the amalgamation choice. The (B) case explores the particular identified synergies in depth and provides the opportunity to evaluate their feasibility. The (C) and (D) cases close the story and bring up to date the case with problems facing the international confectionery leader in 2008.
PUBLICATION DATE: March 07, 2008 PRODUCT #: 713C07-HCB-CHI
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Whos With Me False Consensus and Ethical Decision Making
Quick Drying Paint And Licensing Negotiations
Unauthorized Disclosure: Hewlett-Packards Secret Surveillance of Directors and Journalists
Valuing Risky Debt
Southern States Communications
Quality Wireless (B): Call Center Performance
Capital One: Launching a Mass Media Campaign
CEMEX: Rewarding the Egyptian Retailers
Irizar in 2005
Achieving Profitable Growth and Market Value
