In 2005, Cabo San Viejo, premier health and fitness resorts resort located in Palm Springs, California, to discuss whether to introduce an incentive program. Describes customer management issues firms face and describes the various ways in which the reward program can be structured to help solve these problems. "Hide
Youngme on the Moon, Seth Shulman, Gail McGovern Source: Harvard Business School 19 pages. Publication Date: March 10, 2006. Prod. #: 506060-PDF-ENG
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