The president and chief executive officer (CEO) of a provincial auto club is assessing the great opportunities to grow his organization in light of business consolidation and punitive changes in allocation of national operating costs. The auto club has diversified from car towing and travel services into insurance, package travel, automobile sales and service.
However, his vision to the imminent board of directors' meeting calls for a 300 per cent increase in operating revenues over subsequent 10 years. Without a significant group that is larger, the auto club cannot support its allocated expenses of branded national and international products. Where are the growth opportunities that the CEO challenges.
PUBLICATION DATE: November 09, 2011 PRODUCT #: W11481-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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