This case describes a real scenario in which an aged couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at considerable effort and price, whereas an inexpensive tow truck dispatch would have completely solved the difficulty.
To prevent such false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of location-based technology that's built into the iPhone. Discussion questions invite students to consider the business advantages of developing mobile apps, tradeoffs involved in selecting one development platform over another, and long term negative and positive impacts of the diffusion of mobile location-based technologies.
PUBLICATION DATE: November 04, 2010 PRODUCT #: 910E22-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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