C-Car was the first retail vehicles in the United States on the exchange. Subsequently, the owner, Mr. Gilliland, must decide how to invest capital raised from the public domain. This case describes in detail a very profitable strategy C-cars in the management of its stores. Problems four potential acquisitions and their fit into the strategy C-cars. "Hide
by V. Kasturi Rangan, Marie Bell Source: Harvard Business School 26 pages. Publication Date: October 23, 1997. Prod. #: 598064-PDF-ENG
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