Description of the financial issues facing the rapidly growing company, which uses the "word of mouth" marketing techniques in promoting research, new products or services. Company offers to create the conditions for a new round of venture capital it needs and venture capitalists have competition for the right to invest in these conditions , proving that they can add value BzzAgent, Inc «Hide
by William A. Sahlman, Carolyn Perkins Source: Harvard Business School 25 pages. Publication Date: September 25, 2006. Prod. #: 807057-PDF-ENG
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