In 2008, the Byrraju Foundation, a company that supplies self-sufficient services in Indian towns, was running more than 50 water filtration plants in the rural Andhra Pradesh area. Practically 5 years after the launch of the foundation's SWEET Water Project, less than half of the citizens of its targeted towns were consuming Byrraju water on a routine basis.
The requirement for cleansed water was clear: research studies revealed that 80 percent of the diseases in Andhra Pradesh were brought on by infected water. In this case, students establish a marketing method to raise the profile of the SWEET effort, and enhance its penetration rates amongst villagers.
PUBLICATION DATE: April 27, 2010 PRODUCT #: CU92-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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