In July 2007 Joris Brinckerhoff, creator and owner of Costa Rica Entomological Supplies (CRES), must decide whether to take an offer commencing RBA, a publications firm in Barcelona, Spain, to sell mounted butterflies or "deadstock" as part of RBA's "collectibles" plan for schoolchildren. Joris had consistently prevented the deadstock business which he considered to be low gross profit and shaky.
The business proposed by RBA would additionally need additional investment and increased overhead. Still, he thought the RBA offer might be enticing to CRES and its many providers in rural areas throughout the country. Now, the oversupply of butterfly pupae was adversely impacting not only his business, but also the supports of heaps of breeders, many of whom had been low-income rural families, endanger the social gain that had been made over the preceding years.
PUBLICATION DATE: July 16, 2008 PRODUCT #: SKE114-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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