But You Promised! Managing Consumers’ Psychological Contracts Harvard Case Solution & Analysis

But You Promised! Managing Consumers' Psychological Contracts Case Solution

Psychological deals are as pertinent to advertising as these guys are to administration. This post broadens the idea of psychological deals to marketing connections and lays out external and internal techniques companies can utilize to handle psychological contracts better.

Psychological agreements are various from legal agreements in that these guys are identified by the idea that both celebrations have actually gotten in into a package of shared responsibilities. While marketing academics and specialists have actually mostly neglected the idea of psychological agreements, this post argues that a company's clients may see the guarantees they think a company has actually made to these as psychological agreements.

PUBLICATION DATE: July 15, 2016

This is just an excerpt. This case is about SALES & MARKETING

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