Describes a set of related decisions facing the management and directors of the Business Research Corp (BRC) in April 1984. BRC need more capital to finance the further development of the full-text databases consist of Wall Street research and to fund new business opportunities are electronic delivery of Wall Street research for institutional investors. However, in order to attract new money, the capital structure of the company should be changed. Teaching purposes in the event include: exposing students to the effects of some early stage funding decisions, to raise the issue of conflict of interest between the various stakeholders, as well as exposing students to the need for iterative and flexible business plans "Hide