Managing Director of Apollo Health Street (AHS), process, health outsourcing business (BPO) company headquartered in Pennsylvania, USA, pondering two dilemmas: to provide short-term growth for the company, and find new ways to compete in a changing industry. AHS was the subsidiary of Apollo Health Enterprises Ltd (AHEL), an integrated healthcare company located in Hyderabad in southern India. AHS grew by 80 percent compound annual growth rate (CAGR) from 2005, in order to reach $ 100 million in sales in March 2010. His goal was to increase annual sales to $ 500 million over three years in a highly competitive space, which, if successful, will move into a three AHS BPO companies in the health sector. As it should ensure that short-term growth? The second dilemma was how to plan for the future. Industry analysts have predicted that in the next five to 10 years, health care will be the BPO unrecognizable from its current form. Managing Director held that although the expansion will strengthen the company's position in the short term, the company should also look for solutions to remain relevant to the customer. How to influence the form of AHS healthcare BPO in the future? What new ways of competing companies could pursue? "Hide
by Christopher Williams, Ramasastry Chandrasekhar Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: 03 May 2011. Prod. #: W11101-PDF-ENG
