BUSINESS PLAN: FOCUS EYEGLASSES Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Business plan: Focus Eyeglasses Case Solution

1.1 Adjustable Auto-focus Eyeglass

This type of eyeglass is especially designed to serve low income or less privilege areas where people have low income and their purchasing power is less than developed countries. Furthermore, these special types of glass works for both of the focal length i.e. a person who has weak eyesight for both of the lengths i.e. far distance, and near distance. Adjustable glass uses two different types of technologies; electro optical and opto-mechanical.

In the opto-mechanical technology, the user is allowed to adjust the position of the focal length by adjusting the slider situated on the top of the bridge, while in the electro potential technology, a liquid is used to adjust the position of the focal length by adjusting the liquid pressure until it fulfills the requirement of the wearer. (Vision, 2014)

1.2 History of the Optical Industry

The history of the optical industry is very old. The optical industry started to work when an ancient Egyptian followed the theory of light and vision to develop the first geometrical optics in the Greco-Romani world. Afterwards, several contributions were made by many physicians in the industry and the industry later on, grew towards the modern optics industry in the 20^thcentury. Now the industry is still growing and there are several new products, which the industry introduced. These specific products include sunglasses, contact lenses, color lenses, and adjustable eyeglasses. (optometrists, 2013)

1.3 Industry Analysis

There are several techniques that can be used to analyze the industry. However, the analyst thinks that the most appropriate technique to analyze any industry is the Porter’s Five Forces model. Since, it covers all the major aspects of competitive forces including, the bargaining power of buyer and supplier, threat of new entrant, threat of substitute, and competitive rivalry.

1.3.1 Threat of New Entrant

The threat of new entrant towards the industry is said to be moderate or high since, there are several factors which are in the favor of industry while the others are encouraging the new entrants. Moreover, there is a moderate or low capital required to enter the industry which increases the threat of new entrants. While the industry members have a significant learning and experience curve, which gives them edge over the new entrant and minimizes the threat of new entry.

In addition, the industry members have achieved cost advantage that cannot be achieved easily by the new entrant. Furthermore, the industry also requires a specialized knowledge which also hinders the new entrant to enter the industry. Nevertheless, the cost of entry is moderate to enter the arena, which also encourages the new player to enter it.

Finally, it can be seen that there are some factors which encourages the new entrants while some hinder them to enter the arena. Therefore, it can be concluded that the threat of new entrant is moderate.

1.3.2 Bargaining Power of Supplier

The suppliers of the industry don’t have significant bargaining power since; there are numerous suppliers which are providing almost the similar thing to the industry. While the optics industry counts a lot for the sale of these suppliers. Furthermore, the product which the suppliers are providing is almost a commodity not a specialty, which reduces their power to bargain with their customers i.e. the optical industry. Lastly, the companies in the industry face a low switching cost to switch the supplier since, there are very few or no strategic alliances found in the industry. In a nutshell, it can be said that the bargaining power of suppliers is low, which is favorable for the industry.....................

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