Several companies search for promotion and business opportunities via these platforms. But, the link between resources generated from company performance and these sites remain mainly undeveloped and unexploited. Both the financial advisors and managers can benefit from the current lessons.
An experimental evaluation of our framework shows that 'followers' and 'enjoys' positively affect a company's share value, but only after a critical mass of followers is approached. Our estimates suggest that Twitter is a more powerful instrument to enhance company functionality than Facebook.
PUBLICATION DATE: November 15, 2014 PRODUCT #: BH638-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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