Membership waiting lists had been the standard and the financing had been in good shape. On the other hand, the context was transforming. The market was working against the comparatively high-price and time consuming game of golf. Green fee revenue was down and clubhouse food and beverage sales were down.
Capital to update the clubhouse and course was demanded. Old members had different notions regarding what the club should become than younger members. Rivalry was heating up with new clubs being constructed. Islington was being forced to ask some fundamental questions. What was the general manager to recommend to the member board to keep up the team into the future? The case can be used as a general direction or general marketing case as it forces students to think through not only what the supervisor should do, but the procedure or framework(s) that would be helpful in getting to the verdicts.
PUBLICATION DATE: December 11, 2009 PRODUCT #: 909A32-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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