Market at the "bottom of the pyramid" is an important business opportunity, provided that managers understand the problems of achieving this huge market segment. Difficulties in developing and introducing new products and technologies, as a rule, is associated with a lack of understanding of the local environment in these countries. However, access to a potential market in the developing world also requires an appropriate business model. Non-governmental organizations have a unique opportunity to develop some of the most innovative and successful business models in developing countries. For-profit organizations would do well to work with NGOs to develop effective business models in the technology market in developing countries. "Hide
by Henry W. Chesbrough, Shane Ahern, Megan Finn, Stephen Guerraz Source: California Management Review 16 pages. Publication Date: 01 May 2006. Prod. #: CMR338-PDF-ENG
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