What is the right combination between company- pure research and driven? This case considers the question in the setting of IBM Research India, where a direction drive for equilibrium between exploratory research and the fulfillment of company needs meets some resistance from employees who were accustomed to so-called pure basic research.
The case looks at the Spoken Web job, a good example of use-inspired research for which direction has yet to produce a workable business plan.
PUBLICATION DATE: June 09, 2012 PRODUCT #: 612076-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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