The author argues that the new discipline of Business Design requires a combination of thinking, methods, and thinking skills, which carry the whole brain and contribute to the development of a comprehensive capacity for flexible and adaptive thinking to do. It explains how the combination of the right mindset (being) and a rigorous methodology (do) to unlock human thought and describes the six skills for each of the three sections (to be / do / think) that contribute to bilateral thinking and create a platform for business success. "Hide
by Heather Fraser Source: Rotman School of Management, 6 pages. Publication Date: January 1, 2011. Prod. #: ROT129-PDF-ENG
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