Nantucket Nectars: Case Study Analysis Introduction Tom Scott and Tom First began selling Nantucket Nectars in the island’s harbor 9 years ago, and they haven’t looked back since(Joseph B. Lassiter, 1998). The entrepreneurial spirit of Nantucket Island is well known. Nantucket Nectars founded the business and built it with a $17,000 initial investment and no […]