Burt’s Bees Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Burt’s Bees believes that they can protect bees once they have enough knowledge regarding bees. They don’t know exactly what no. of bees live on planet currently. So their Half-Earth Day project will help them in providing significant insights regarding bees. They sponsored Half Earth Day project to create awareness regarding this. (Burt's Bees Sustainability Report, 2012).

There is close focus on training and development. They provide different train on ingredients and their uses. They also provide training online to their employees through a system namely “Clorox’s Learning Management System”. (Burt's Bees Sustainability Report, 2012)

Burt’s Bee has inclusive hiring process which embraces diversity. They have a kind of culture that supports diversity. They provide services of Spanish translation during their meeting to encourage participation from employees. Following picture can clearly represent diversity in Burt’s Bees.

(Burt's Bees Sustainability Report, 2012)

Ways through other businesses can adopt this business model

Burt’s Bees business model focuses on creating brand image among customers, which helps them in gaining specific market share. Others can only adopt this approach by creating their true image in customers’ minds and hearts. Other businesses need to fulfill customer’s expectations like Burt’s Bees did. For example deliver exactly what you promise. Ingredients of products should be known in detail to the customers.

The beliefs and values of Burt’s Bees are always aligned with their actions. They believe in natural ingredients so their 95% products are made from natural ingredients. Burt’s Bees’ value system is based on following beliefs:

There should be transparency in the company.
100% natural ingredients should be used in natural products.
Packaging should be done in such way that does not harm society.
There should be no compromise on rights of both animals and humans.
Giving back to society and neighbors should be the priority.
Employees and customers are treated properly and fairly.

Conclusion:

In sum, Burt’s Bees is a socially responsible organization which believes in giving back to the society, providing natural products, promising transparency to the customers and treating employees fairly. If any business wants to succeed like Burt’s Bees then it really needs to learn from its beliefs, values and practices.........

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