Burlington Northern: The ARES Decision (B) Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

ARES team formally proposed to Burlington Northern introduction of ARES. The project meets resistance. In light of the financial restructuring and high levels of debt, the leaders question whether the company can afford to ARES. Weak links in the development of ARES corporate strategic planning, corporate planning of capital and other corporate functions are of concern. Managers also worry about their 100-year-old traditional organization can adapt and use modern electronic technology Ares. When ARES team members zealous advocacy project raises concerns about objectivity in the assessment of an external consultant hired to audit the benefits of technology, and whether benefits can be shared and implemented selectively. "Hide
by Julie H. Hertenstein, Robert S. Kaplan Source: Harvard Business School 8 pages. Publication Date: February 21, 1991. Prod. #: 191123-PDF-ENG