Describes the forces that led to the development of programs to analyze logistics railroad Burlington Northern. In the first half of the case describes the changes in the structure of industry, technology, demographics, shipper practices and state regulation, which led to an overall decline of the railway industry after World War II. The rest includes Burlington Northern competitive response to its change of the environment, including the decisions of the company to develop a program to improve the analysis of the logistics of their employees and their customers' understanding of logistics. As an example of compromise logistics costs. "Hide
by Janice H. Hammond Source: Harvard Business School 15 pages. Publication Date: April 24, 1989. Prod. #: 689081-PDF-ENG
Related Case Solutions & Analyses:
ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (C)
Australia in the 1990s: Lucky or Broke Supplement
VeriFone–1997
Star Cablevision Group (B): Adjusting to a Stock Market Correction
Germany in the 1990s: Managing Reunification Supplement
ACP Inc. B
Lego: The Crisis
Netflix can it recover from strategy mistakes
Neechie Gear: Pivoting in an Aboriginal Start-up
Single-Stock Futures
