Burberry Case assignment Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Burberry Case Assignment Case Solution

Opportunities

The company can make fashion affordable to the working class, it can advertise innovative products such as perfumes, shoes, handbags and wallets because the industry is keep moving towards E-commerce. It is significant for the company to communicate with people from different locations in real effective manner for the purpose of maximizing output from the global expansion. the company can also enjoy first mover advantage due to its strong presence by entering into new product category and it can invents in emerging markets as well.

Threats

The customers are always seeking for the new brand or product despite of the exclusivity, the company have to plant its strategy. With high quality and affordable product, the company might face threat from the strong market competitors, due to which the customers would have high bargaining power and switching cost.

PEST Analysis

Political factors

Many countries where Burberry has been operating can abide the company by their domestic rules and different laws, which might be unfavorable for the company i.e. due to high taxation, the revenues of the company, would reduce (Gasparini, 2017). In china, the fake products might hurt Burberry due to the lax laws about copyright.

Environment factors

Burberry brand is highly affected by international and local brands because when there is a downturn in economy, the customer less likely purchase luxury good. Most visitors visiting UK due to the strong market presence of company prefers to purchase it. The global economic recovery can increase the Burberry sales.

Social factors

The target customers of Burberry have different lifestyles and cultures for instance; some people prefer reserved dressing, different products and skimpy cloths so the company have to take into account when it distributes products. As part of the CSR initiative, Burberry have been engaged with people and community, so it can use social media platform in order to collect information on the experience of customer with Burberry products.

Technological factors

The competitors within fashion industry have been using latest technology in order to reach out targeted customers. Online shopping has been allowing customer accessing products without traveling. Fast product delivery act as a competitive advantage to the major market competitors.

Alternatives

Enormous Franchise system

The product can reach to larger customer base by franchising; this would add value to the approach and strategy. Also the brand image of the company would be enhanced by offering exceptional quality products to the wider market. The company have to make sure that the franchises would keep complete range of the Burberry product range in order to deliver maximum satisfaction to its customers.

Shift to millennial generation and extensive diversification

The company can focus on shifting to the millennial market; fully embrace all social media in order to create a multidimensional Burberry experience, partner with reputable brands and utilize celebrity endorsement. Also, the company introduces new product lines for increased accessibility (Holt, 2016).

Sub branding

This would allow the working class to wear high end fashionable products at lower price, by doing so the company can gain high financial return from mass market. the company can target untapped market who has been seeking for innovation and change under new brands.

Recommendations

After taking into account the necessary strategies and alternatives, it is analyzed and recommended that the company should gain high profit margin by franchising system and it should consider digital advertising campaigns or viral approach such as; live stream, exclusive previews, tweet talks, buberry.com, tweeter & face book etc. Also, it should focus on digital technology revolution and embracing digital revolution (hbr, 2017)...........

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