In the year 2006, Burberry designated the new CEO with several years of expertise in senior positions in the fashion and luxury sectors.
The sales growth had not been on level together with the increase found within the personal high-end industry though Burberry had enjoyed continuing year over year growth. Huge changes within Burberry were expected to come as the newest CEO took the reins in July 2006.
What were the transformations and changes that Burberry would have to make in order to successfully adapt to the advanced and dynamic global business environment of the luxurious industry?
PUBLICATION DATE: April 28, 2014 PRODUCT #: W14120-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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