As CEO of the largest in the world oilseed processor, Alberto Weisser, Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to use the global presence and leadership position. Company extended waiting in demand for meat and oil in Asia increased world trade in agricultural products and processed goods, increased volatility, and the possibility of new biotechnology-based products with special features of a quality that would require a separate, identity preserved supply chain from farm to food customers. Bunge is unique because of its focus, its integration from farm to consumer, its commitment to the partnership, and his management style that emphasizes decentralization and local entrepreneurship.
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by David E. Bell Source: Harvard Business School 36 pages. Publication Date: December 15, 2005. Prod. #: 506036-PDF-ENG
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