Explores the creation and subsequent growth Bumble and Bumble, trend-setting hair care company. Analyzes the vision and achievements of the foundation entrepreneur, Michael Gordon, and charts the development of the $ 230 billion global beauty industry. Focused on the development of Bumble brand, its strategic importance in the market premium hair care, and its cultural significance in the company. In addition, the acquisition is Bumble and Bumble from Estee Lauder companies and the impact of the ownership structure on the organizational priorities and performance. "Hide
by Eric Helms, Nancy F. Koehn Source: Harvard Business School 31 pages. Publication Date: February 24, 2006. Prod. #: 806084-PDF-ENG
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