Chairman Bosco knows that Bosco and Zeta from different cultures work and make the integration successful, it is essential to create a new unique identifier for the new company Bosco-Zeta Pharma. He decides that the goal is to retain the best elements of the existing social capital of two separate organizations, while increasing the efficiency of the new company to customers, competitors and market environment. He asks a third party to conduct a preliminary study to identify the key cultural differences between Bosco and Zeta. The survey results are divided into major categories. The initial task is to decide on the key principles for each category for the new company and develop an effective transition plan to get there. "Hide
on LJ Bourgeois, Paul M. Hammaker, John Powers, Sudeep Mathur, Nandini Bose Source: Darden School of Business 2 pages. Publication Date: November 13, 2008. Prod. #: UV1023-PDF-ENG
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