The case scenario foretells the anecdote of the conversion of the corporate learning function at Nike Inc. and the development and branding of Nike U.
It tracks the implementation procedure with its challenges and successes and supplies an account of the transformation plan which was developed by the recently appointed CLO Andrew Kilshaw.
In addition, it outlines the crucial elements of a learning brand of a multinational corporation. Learning objectives: Identify the essential priorities of a new CLO. Summarize the key elements of a corporate learning brand. Identify ways in which learning creates value for an association.
PUBLICATION DATE: July 11, 2012 PRODUCT #: IMD615-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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