Previously, society has counted on associations and government bodies like the World Bank to address international problems like climate change, youth joblessness and income inequality. But recently, the writer claims, another type of institution has got itself uniquely positioned to address these challenges: global corporations.
The catch, she clarifies, is that before a world view that is wider can be taken by a corporation, it first needs to reach in of itself to develop internal resilience. She describes three worlds of corporate influence in order to carry on to the third and final world and the best way to develop resilience within each: contributing to world-wide comeback.
PUBLICATION DATE: January 01, 2015 PRODUCT #: ROT258-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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