Graphics strategic shifts in the course of the market strategy of Oracle with thousands of partners to market sizes and business models - many of whom were also his fiercest rivals. In the past, Oracle's own sales have played a dominant role in the market entry strategy, but in the new millennium brought a change in the dynamics of the market and, therefore, partnerships are becoming more important to the success of Oracle. Oracle has been forced to consider how to devise their strategy of partnership. "Hide
by Carlos Cordon, Ralf W. Seifert, Donna Everatt Source: IMD 13 pages. Publication Date: July 23, 2003. Prod. #: IMD177-PDF-ENG
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