This case scenario describes Terrapin Bright Green, an ecological consulting and strategic planning company, and its particular policy for creating solutions that are integrative, methodical to green building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the purpose of integrated design and also the rigorous team-based "charrette" procedure in Terrapin's consulting along with the design trends of biophilia and biomimicry. The case concentrates on the sustainable revamping of 111 8th Avenue, New York, New York, to discover the confrontation of administering strategic, intangible services in the context of the more definite focus historically of Terrapin. A serendipitous discovery leads the founders to contemplate how the firm could systematize its process while keeping the flexibility that made it successful.
PUBLICATION DATE: March 07, 2013 PRODUCT #: 613053-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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