Building Emotional Capital for Strategic Renewal: Nissan (1999-2002) Case Solution
Abstract:
Nissan remained in a desparate scenario with incredible financial obligations and losses, generating plain-looking however great vehicles. How did Carlos Ghosn and the French group handle to execute enormous modifications in a business deeply ingrained in a Japanese culture that is deemed as being averse and nationalistic to significant modification? How did Ghosn handle to cut expense and boost development drastically at the very same time?
Pedagogical Goals:
While other cases about Nissan might worry the function of seriousness, vision, or extended goals, and utilize Kotter's design as an analytical structure to review exactly what went right and wrong, this case highlights the important function of middle supervisors in technique awareness and the function of feeling monitoring to assist in strategic renewal. The design for feeling monitoring is released in: Huy, Q. 1999.
This is just an excerpt. This case is about Strategy
published: 07 Jan 2004
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