Infosys Limited was the second largest exporter in the Indian IT services with annual revenues of $ 7 billion and a market capitalization of about $ 26 billion in 2012. The company, headquartered in Bangalore, India, has built its reputation as an Indian IT leader whose credo was "under-promise and over-deliver." Throughout its 31-year history, Infosys and its iconic co-founder, NRNarayana Murthy, admired and respected for delivering excellence in conducting business in a legal, transparent and ethical standards. It was one of the few software companies that recognized the value of a strong brand in the business-to-business (B2B) market, and decided to develop its brand not through expensive advertising, and the construction of core values, customer trust and involvement of privacy Murthy and principles. In 2011 the company introduced its new brand positioning, Infosys 3.0. A key component of the new brand positioning was products, platforms and services (PPS) business, led by Sanjay Purohit. This case focuses on the company's efforts to Makeover of its brand in the U.S. market of a number of problems. "Hide
by Rohit Deshpande, Vidhya Muthuram Source: Harvard Business School 21 pages. Publication Date: October 19, 2012. Prod. #: 513003-PDF-ENG
