Services built a strong brand and is supported mainly by the interaction of the client to the provider. Branding service model shows the dynamics of brand creation. Of the relationship between the presented brand, external relations, and the experience customers have brand recognition, that is, ultimately, justice. Illustrates a model of branding services, showing how one organization has created, enhanced, and protected by a powerful brand through an unwavering commitment to the welfare of their clients. Managers of non-health can benefit from the three branding lessons embedded in the history of the Mayo Clinic.: (1) participation in organizational values, (2) play defense, and not just a crime, and (3) to turn customers into marketers' Hide
by Leonard L. Berry, Kent D. Seltman Source: Business Horizons 11 pages. Publication Date: May 15, 2007. Prod. #: BH230-PDF-ENG
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